A Mango is a module consisting of one or more chapters on a particular topic.

The Brand Gap is a bite-sized learning platform that simplifies the art and science of branding. Each mango breaks down complex brand strategy concepts into 2-minute videos, smart, witty, and built for startup founders, marketers, and creative professionals.

It’s made for startup founders, D2C entrepreneurs, brand managers, marketing professionals, designers, consultants and anyone who wants to understand how iconic brands are built from the inside out.

Each mango focuses on one key branding concept (like Purpose, Positioning, or Messaging). Every concept is explained through short, engaging videos supported by examples, frameworks, and toolkits.

Most videos are under 120 seconds, designed to fit into your daily scroll and still teach you something powerful.

Not at all. The Brand Gap starts from the basics and gradually builds toward advanced concepts. Think of it as your crash course in becoming brand-smart.

The platform will launch with 25+ foundational and advanced mangoes covering everything from Purpose, Positioning, and Persona to Packaging, Messaging, and Brand Culture.

You can start with buying a single mango. 

Yes, a new mango is released every week, covering deeper branding and marketing topics like GTM strategy, BrandTech, and Growth Marketing.

You can pay directly on the website or app using credit/debit cards, UPI, or net banking. We also support international payments.

Refunds are available only if you experience a technical issue or duplicate transaction. Since our mangoes are digital content, we don’t offer refunds once access is granted.

Yes. The Brand Gap app is coming soon with the same bite-sized format, allowing you to learn anytime, anywhere.

Simply sign in using your registered email or phone number. Your dashboard will show all mangoes you’ve unlocked.

Yes. You can log in from any device using the same credentials, one device at a time. 

Absolutely. We use encrypted payment gateways and industry-standard security to protect your data.

You can reach our support team via WhatsApp, details are available in contacts.

No you’ll not receive a digital certificate of completion for select mangoes or learning paths as this is not a course. 

We love feedback! You can suggest topics or ask questions through our community section or Instagram page.

Yes. You can request account deletion anytime.